There’s a difference between eating and eating handsome.
Anybody can grab a plate.
Not everybody understands taste, intention, or where culture actually lives.
“Champagne Showers” came from that idea.
The Bay Area just got named best food in the world, and honestly, that tracks. This is a place where food isn’t just fuel — it’s language. It’s status. It’s love. It’s survival. It’s art. From Oakland to San Francisco to the whole sprawl in between, flavor has always been part of how we move.
That’s Handsome.
For the video, we didn’t want a fake luxury set or rented aesthetics. We shot inside a Black-owned Hollywood restaurant, letting the real kitchen breathe. The staff cooked. The plates were real. The energy was real. Food overseen by Chef John, made by the Linden kitchen team — people who actually do this, every day.
That matters.
There’s a long history of hip-hop borrowing luxury without showing where it comes from. We wanted to flip that. Champagne isn’t just a bottle — it’s timing. It’s craft. It’s knowing when to slow down and enjoy what you built.
There’s a quiet flex in knowing what tastes good.
The food shots weren’t random either. They’re a nod to FX’s The Bear — that chaos, that precision, that beautiful stress of trying to make something excellent in a hot kitchen. Anyone who’s worked food service knows: it’s art under pressure. Same as music.
That’s the intersection.
Food, fashion, music, intention.
Being Handsome isn’t loud.
It’s layered.
It’s knowing where you are.
It’s eating well.
It’s moving with care.
It’s respecting the people who make the plate and the people who hear the song.
“Champagne Showers” is a celebration of that mindset.
More to come.
More checks.
More Handsome.
— Guapdad 4000 🥂
